Wiqar Ali Khan addresses the media to announce what they have been waiting for. Calling upon stage the media entrepreneur Ghazanfar Ali, Chairman, Indus Media Group, and Bill Roedy, Vice Chairman, MTV Networks and President, MTV Networks International.

Ghazanfar Ali, Chairman, Indus Media Group, says Indus Media Group is proud to play a role in this momentous occasion of putting Pakistan on the global map of youth entertainment. Last few years have been phenomenally good for Pakistan Music and I am sure, MTVs coming to Pakistan would take it even further.

Announcing the launch, Bill Roedy, Vice Chairman, MTV Networks and President, MTV Networks International, says; ?The launch of MTV in Pakistan reflect our continued commitment to pioneering the localization strategy in music and entertainment. This new channel enables us to showcase Pakistan's unique and vibrant culture, while celebrating the diversity of music and common experiences among kids and young people.?

MTV Pakistan is now the 57th MTV channel across the globe. As part of the agreement, Indus Music, Pakistan?s premier music channel has been launched as MTV Pakistan and would be distributed across 3.5 million C & S households across Pakistan. MTV Pakistan would be headed by the ever energetic and cultured Ghazanfar Ali as its CEO, supported by the suave Wiqar Ali Khan as its Vice president, Programming and Creative & Content Head and the dynamic Ahsan Ali as the Marketing and Sales head.

MTV Pakistan will be a 24-hour, youth television channel that will effect the tastes and interests of the Pakistan youth through a combination of Pakistani and international music videos and locally produced content, complemented by MTV?s international long-form programming and specials, such as European Music Awards, Video Music Awards and Lycra MTV Style Awards would also be included in the programming grid.

November 21st 2006, Karachi- MTV Networks International, owned by Viacom Inc. (NYSE: VIA, VIA.B), today announced the launch of one of its most popular brands, MTV in Pakistan. MTV is launched through a Licensing agreement with Indus Media Group (IMG), one of the leading satellite channel groups in the country.

Since launching in Europe in 1987, MTV Networks has expanded to Asia- Pacific and Latin America, where the company has regional infrastructures that support local channels across all brands, reaching a potential audience of over 1 billion people in 164 territories.

MTV Network International includes the premier multimedia entertainment brand MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Game One and IFILM. MTV Networks? brands are seen in more than 495 million households in 179 countries and 32 languages via 135 locally programmed and operated TV Channels and more than 150 digital media properties. The company?s diverse holdings also include interests in television syndication, digital media, publishing, home video, radio recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B.).

Launched in 2001, Indus Music is Pakistan?s first music channel, and has over the years effectively proven that Pakistani music has a lot to offer. In terms of format, IM compares with any international popular music channel offering round-the-clock-music ?interactive VJ?s, Celebrity interviews, comic fillers, theme shows, highly imaginative animations, live concerts and is the home of the only Pakistani music awards- IM AWARDS.